Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement

Silva, Susana C.Susana C.SilvaDe Cicco, RobertaRobertaDe CiccoLevi, MariaMariaLeviHammerschmidt, MaikMaikHammerschmidtFølstad, AsbjørnAraujo, TheoPapadopoulos, SymeonLaw, Effie L.-C.Luger, EwaGoodwin, MortenBrandtzaeg, Petter Bae2023-10-062023-10-062023https://resolver.sub.uni-goettingen.de/purl?gro-2/137107https://www.springernature.com/gp/researchers/text-and-data-miningValue Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagementbook_chapter10.1007/978-3-031-25581-6_4