The disappearance of society-metaphors of sexuality

Abstract

Contemporary trends in public presentation of sexuality show how much sexuality has become a marketing affair. The romantic concept once saw love as the central opponent agency to society, today we see trends how love parallels economisation. This happens unconsciously organized by public discourse and semantics serving to make sexuality appear as natural and make its social meaning and constructedness disappear. Different metaphors deserve our attention. Parts of a qualitative research of imprisoned male sexual offenders (transcripts of group therapy) show the equivalence of conceptual metaphors of these men with that of normal citizens. The meaning of this equivalence is tentatively explained by some hypotheses from ethnopsychoanalysis.